About Exclaimer
Exclaimer is the leading provider of email signature management solutions, helping businesses to centrally manage and automate email signatures, ensuring regulatory compliance, operational efficiency, and brand consistency. Built for IT teams, Exclaimer simplifies email signature management by eliminating manual updates, reducing security risks, and maintaining full control over business email communications.
At same time, it is powerful for business, offering features like targeted signatures, campaign banners, and performance tracking, transforming emails into a dynamic marketing and communications channel.
The Challenge
Exclaimer, known for delivering industry-leading solutions, faced a challenge with a record assignment process that couldn’t scale and offered limited visibility into performance. The company needed a dynamic solution that was easy to manage, native to Salesforce, and capable of handling both standard and custom objects.
The Solution
Exclaimer chose Kubaru for its robust features, excellent support, and ability to scale with their business. With guidance from an experienced implementation engineer, they quickly centralized assignment logic and streamlined the routing of cases, opportunities, and tasks—all while staying on budget.
“Using Kubaru has enabled us to centralize our assignment logic, we now route cases alongside opportunities and tasks using this tool… Our speed to lead time has dropped significantly.”
Emma Sayer, Salesforce Lead
The Results
After implementing Kubaru, Exclaimer achieved significant improvements in efficiency and scalability while reducing the time and effort required to assign records.
Operational Efficiency
Streamlined business processes through centralized routing
Manager Time Saved
Eliminated time spent on manual distribution
Case Management
Improved response time and automated the reassignment of unworked cases
Speed to Lead
Reduced assignment time from hours to seconds
Team Morale
Improved as a result of equitable task allocation
Scalability
Fully automated assignments allowed record distribution to scale seamlessly
About Kubaru
Kubaru is a native Salesforce application that provides powerful features for automating the assignment of leads, cases, and other records. Kubaru simplifies even the most complex assignment logic. No coding or Salesforce admin access needed. With features like weighted round robin, workload balancing, territory management, skill-based routing, and shark tanks, Kubaru ensures records reach the right person every time.
Let us help you find the right assignment strategy to supercharge your team’s performance!
