Assign every record to the right rep, instantly
Fully automate how leads, cases, and other records get assigned in Salesforce.
Your all-in-one solution for automated lead assignment
Assigning leads, cases, and other records in Salesforce doesn't have to be difficult. Kubaru makes it easy to automate complex assignment logic in minutes.
Automate complex assignment logic in minutes, not months
Build routing rules without the long onboarding process. Our support team can get you up and running today.
Skip lengthy onboarding and go live the same day
Our expert support team will be there to guide you through installing and configuring Kubaru for free.
Move faster without waiting on IT
Kubaru is designed to be managed by the people on the front line. No Salesforce Admin required.
100% native to the Salesforce platform
Kubaru is built entirely on the Salesforce Lightning platform—delivering unmatched data security and the convenience of working exactly where you already are.
Enterprise Scalability
Assignment automation that shows up in the numbers.
Users routing on Kubaru — backed by years as a Salesforce Partner.
150+ reviews · Salesforce AppExchange
Read them all
Faster lead response, with 10%+ higher conversions.
Faster lead response, with 10%+ higher conversions.
Lift in speed-to-lead with 200k+ leads routed.
Lift in speed-to-lead with 200k+ leads routed.
Record assignment time cut from hours to seconds.
Record assignment time cut from hours to seconds.
Cases routed the moment they land, by skill and workload.
Cases routed the moment they land, by skill and workload.
Route every record to the right rep
Kubaru keeps leads, cases, and other Salesforce records moving by matching each assignment to availability, skills, workload, and follow-up rules.
Assign by availability, skills, territories, and workload
Give each record to the person who is ready and qualified to work it, without forcing managers to manually rebalance queues.
Reassign records before they stall
Use SLA policies to catch records that have not been worked and move them before they go cold.
Manage user workload to avoid burnout
Monitor performance metrics and balance user workload using weights, limits, and more.
Why teams switch
Salesforce teams Kubaru
“Kubaru has been an absolute game-changer for us… The platform is intuitive, reliable, and easy to integrate into our daily workflows. What used to take hours can now be done in minutes… I highly recommend Kubaru to anyone looking to improve productivity and reduce the headaches of repetitive tasks.”
“BEST Lead Routing tool EVER! Talk about a solution that makes the complex simple! I have used Kubaru now in 2 organizations I have worked with and the Ops teams on both loved its ease of use and setup. Fast and quick maintenance as well. AND the staff at Kubaru are some of the most responsive, helpful individuals that we have the pleasure of working with.”
“Flawless Performance and Top-Notch Support. Kubaru is an absolute gem of a tool that has become an indispensable asset in our tech stack. Moreover, the level of attentiveness and dedication provided by the Kubaru support team is unparalleled.”
“I have used Kubaru at several companies and worked directly with [the Kubaru support team] to solve problems and get record distribution up and running… Kubaru has the framework to support basic use, enterprise-level complexity, and everything in between… I wish that I could give them 6 stars!”
Kubaru reduced our speed to lead from 45+ minutes to 6 minutes in under a day of setup… The tool is driving the behavior, and the behavior is driving results.
Kubaru has made my life so easy. I'm able to adjust routing and schedules in minutes as the sales process changes. Their support is also top notch.
One of the very few products… that, once you set it to do what you want, it just WORKS… It has completely changed our speed to lead.
Since we started using this tool, our sales leaders have saved over 11 hours weekly. The setup was very easy and the… team… very responsive.
On the surface, the app does what it is advertised to do and does it well… As a small company it was great to have the support of the team… A true partner.
Kubaru does everything we need… It was easy to set up… and we've already seen our speed to lead time improve drastically.
By far one of the best apps we’ve implemented in Salesforce! It completely transformed how we handle record distribution… their support team is exceptional...seriously, they are the BEST!
The customer support offered by this company is the absolute best that I've ever experienced and that includes comparing against the absolute biggest companies… and smaller companies.
I've been a big fan of Kubaru for 3 years over 2 companies… Ease of use, competitive pricing, awesome support. Thank you!
We rely on it daily — it truly is a set-it-and-forget-it solution. It does everything we need and more, integrating seamlessly.
We deal with thousands of leads per month and Kubaru makes it simple… to distribute and manage these between our agents.
Since our organization has adopted Kubaru as our main lead routing service, we've seen impressive improvement in the efficiency of our sales process… There's so much customization… that makes it easy for reps to… work… leads quicker.
Been using this for about a year, very happy with the solution. Support and service is excellent… Strongly recommended.
We made the switch from custom distribution flows to Kubaru and haven’t had any regrets. Kubaru was easy to configure… out of the box.
Kubaru has been an incredible solution for our team, helping us save both time and money while making our processes much smoother… It’s been a real game-changer.
Kubaru is an incredibly intuitive and easy-to-use product. The support team is responsive and genuinely helpful.
What used to take hours can now be done in minutes, freeing up our team to focus on more strategic tasks.
Kubaru has been a great partner… Communication and pricing are seamless… and you always feel like you're in capable hands.
Resources
Guides & playbooks
Practical reads on lead routing, speed-to-lead, and fair distribution in Salesforce.
QualificationMQL, SAL, and SQL: A Complete Guide to Lead Qualification Stages
Learn the key lead qualification stages—MQL, SAL, and SQL—and how they fit into your sales pipeline to improve handoffs, boost conversions, and align teams.
Read more
Salesforce OpsSalesforce Territory Management Explained: Best Practices for Success
Unlock the full potential of Salesforce Territory Management with expert tips on setup, alignment, and maximizing sales results.
Read more
Salesforce OpsSalesforce Assignment Rules: Setup, Tips & Best Practices
Learn how Salesforce Assignment Rules work, their limits, and how to set them up. Get best practices and guidance on choosing the right assignment solution.
Read moreFrequently asked questions
Is there a free trial available for Kubaru?
Yes. Start a free trial any time from our AppExchange listing by clicking "Get It Now". The trial runs 30 days, includes every feature, and needs no credit card.
How much does Kubaru cost?
Kubaru is $20/user/month. See the pricing page for full details.
Which Salesforce editions are compatible with Kubaru?
Kubaru works with Salesforce Professional, Enterprise, and Unlimited editions.
Do you offer custom feature development?
We do. Use the contact form to talk through your requirements.
Who can I contact about other questions?
Reach us through the contact form and we will get back to you quickly.