A better way to assign records in Salesforce

Kubaru has every feature you need to fully automate the assignment of leads, cases, and other records in Salesforce for only $15/user/month

Or visit us on the AppExchange to start a free 30-day trial

Empowering the fastest growing companies

Squeeze more from your pipeline with Kubaru

Increase conversion rates by reducing response time

According to a study by Lead Connect, 78% of customers buy from the first company to respond to their inquiry. Kubaru gives you the tools you need to respond to prospects faster than the competition.

Assign leads and cases to the right rep at the right time.

Kubaru ensures leads are always assigned to the best possible rep based on availability, skillset, location, product interest, language, and more. 

Make sure leads and cases never go unworked again

Kubaru measures time-to-respond and reassigns unworked leads and cases automatically based on the conditions you define. 

Your all-in-one solution for fully automated
lead and case assignment

Assign anything

Easily automate the routing of any standard or custom object in Salesforce.

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Load balancing

Automatically assign records to reps based on their workload.

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Round robin

Put an end to territory disputes by distributing records evenly.

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Skill-based assignment

Assign records to the best user based on their skill set.

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Territory management

Define your own custom geographic territories for assignment. 

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Rule-based assignment

Create rules to assign records to specific users based on any criteria in seconds.

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Shark tank

Give users the ability to claim unassigned records from a shark tank.

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Duplicate management

Ensure records flagged by your Salesforce Duplicate Rules are assigned to the same rep.

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User weighting

Maximize performance by assigning more records to reps based on performance and capacity.

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Set time-based and workload-based limits on the number of records that can be assigned to users.

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Assign records to available reps based on out-of-office schedules, holidays, etc.

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Automatically reassign unworked records before they go cold.

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Alert reps of assignments using email, mobile alerts, push notifications, slack alerts, and more. 

Why customers love us

With more than 100+  reviews on the AppExchange, we must be doing something right 🎉

“BEST Lead Routing tool EVER! Talk about a solution that makes the complex simple! I have used Kubaru now in 2 organizations I have worked with and the Ops teams on both loved its ease of use and setup. Fast and quick maintenance as well. AND the staff at Kubaru are some of the most responsive, helpful individuals that we have the pleasure of working with.”

Scott Merselis
Sr Manager, Marketing Operations

“Flawless Performance and Top-Notch Support. Kubaru is an absolute gem of a tool that has become an indispensable asset in our tech stack. Moreover, the level of attentiveness and dedication provided by the Kubaru support team is unparalleled…”

Suzanne Champenois
Senior Business Analyst

“I have used Kubaru at several companies and worked directly with [the Kubaru support team] to solve problems and get record distribution up and running… Kubaru has the framework to support basic use, enterprise-level complexity, and everything in between… I wish that I could give them 6 stars!”

Graeme Oxley
Salesforce Administrator

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