Quick Summary
This guide breaks down the top 5 Distribution Engine alternatives: Kubaru, LeanData, Q-assign by Ortoo, Chili Piper, and Traction Complete. We compare their key features, pricing, strengths, and ideal use cases so you can quickly identify the best routing solution for your Salesforce team.
Here are our top three picks:
| Tool | Best for | Starting price | Key strength |
| Kubaru | Teams needing simple, efficient, and flexible record routing | $20/user/month. No-tier pricing; includes all features | Quick setup, flexible routing across objects, and availability‑aware assignment |
| Q‑assign by Ortoo | Teams managing multiple territories or roles with flexible assignment needs | $38/user/month | Attribute‑based & workload‑aware routing with code‑free rule setup |
| Traction Complete | Teams needing routing plus data hygiene, matching and account hierarchy support | $39/user/month | Native Salesforce data matching, deduplication, and multi‑object routing at scale |
Why Listen to Us?
At Kubaru, we’ve helped Salesforce teams eliminate routing bottlenecks, reduce delays, and build scalable assignment processes. For example, we supported Exclaimer in streamlining both standard and custom record routing, leading to major gains in efficiency. Experiences like these give us a clear understanding of which routing tools actually work in practice, and this guide reflects that insight.
What is Distribution Engine (By NC Squared)?
Distribution Engine by NC Squared is a Salesforce-native solution that automates lead, case, and record assignment. It simplifies complex routing rules, ensuring the right records are assigned to the right users quickly, improving response times and reducing manual effort for teams.
Key Features
- Salesforce-native record routing: Routes leads, cases, opportunities, and custom objects directly within Salesforce.
- Flexible rule-based logic: Routes records based on criteria like territory, skills, workload, or custom fields for precise record matching.
- Load balancing and round-robin distribution: Ensures an even distribution of records across reps, preventing overload.
- SLA-aware reassignment: Automatically reassigns records if they are not claimed or processed within defined SLAs.
- Support for multiple object types: Handles not just leads but cases, opportunities, and custom objects.
Limitations of Distribution Engine
- Limited queue flexibility: Assigns from one queue at a time, which can complicate multi‑queue workflows.
- Scheduling failures: Delays or failures may occur if internal jobs hit Salesforce limits.
- Complex setup for advanced rules: Advanced routing logic can be challenging to manage.
- Data quality dependence: Inaccurate or outdated data can lead to misrouting.
- Overkill for simple needs: Too complex for teams with basic routing requirements.
5 Top Distribution Engine Alternatives For Businesses
- Kubaru
- LeanData
- Q-assign by Ortoo
- Chili Piper
- Traction Complete
Here’s a quick comparison of the alternatives.
| Tool | Routing flexibility | Ease of setup/use | Advanced assignment logic | Integration with Salesforce |
| Kubaru | Very high; routes leads, cases, and custom objects; flexible based on territory, skills, and availability | High; no-code setup and quick configuration | Strong; Round-robin, load balancing, SLA-aware, reassignment | High; native Salesforce integration |
| LeanData | High; multi-object routing; lead-to-account matching, complex logic | Moderate; setup can be complex for advanced needs | Advanced matching, routing rules, duplicate detection | Strong Salesforce integration, additional sales tools |
| Q-assign | Very high; flexible routing based on attributes, workload, and territory | High; point-and-click setup with simple configuration | Dynamic routing, workload-balancing, SLA-aware | Native Salesforce integration |
| Chili Piper | Moderate; focused on lead-to-meeting routing; matches based on territory and availability | Easy; intuitive setup | Basic routing logic, round-robin assignments | Integrates with Salesforce for scheduling, not deep routing |
| Traction Complete | High; multi-object routing; lead-to-account matching | Moderate; drag-and-drop flow builder for routing | Lead-to-account matching, SLA-aware, enrichment logic | Built-in Salesforce automation |
1. Kubaru
The first on the list is our tool, Kubaru.
Kubaru is a Salesforce‑native routing tool built to assign leads, cases, and any custom objects automatically. It uses rules based on territory, workload, skill, or user availability to deliver each record to the right person fast.
Our platform also offers load‑balancing, round‑robin distribution, scheduling, reassignment after defined time limits, and real‑time notifications, all without coding or complex setup. This makes Kubaru a good choice for teams looking for an easy setup with robust routing capabilities within Salesforce.
Key Features
- Any object assignment: Automatically routes leads, cases, opportunities, or any custom object inside Salesforce based on custom rules.
- Rule-based assignment: Assigns records using criteria like territory, skills, workload, and availability, ensuring the right rep handles each record.
- Round-robin & weighted distribution: Distributes records evenly or based on user weight to balance workloads and drive fair assignments.
- Load balancing: Routes records to users with lighter workloads, optimizing team performance and preventing overload.
- Territory and skill-based routing: Assigns records to the most qualified rep based on geographical location or expertise.
- Scheduling-aware routing: Ensures records are only assigned to reps who are available, considering shifts, holidays, and other factors.
Pricing
Here are our pricing plans:
- $20 per user per month. It includes full access to all routing features like round robin, skills-based assignment, workload balancing, scheduling, and reassignment rules. No add-ons or feature tiers.
- For large teams, volume-based pricing is available with support for higher user counts and multi-department routing needs.
We offer a 30-day free trial with full feature access. No credit card required.
Pros
- Simple setup with no coding required
- Customizable routing based on skills, territory, or availability
- Automatic record reassignment based on SLA or time limits
- Seamlessly integrates with Salesforce, maintaining full security
- Real-time notifications via email, mobile, or Slack
- Affordable, transparent, and flat pricing with access to all features
Cons
- Volume-based pricing is only available on request
2. LeanData
LeanData is a Salesforce‑native revenue‑ops platform that matches leads to accounts and routes leads, contacts, opportunities, or custom records to the right team. It uses a drag‑and‑drop flow builder and fuzzy matching to reduce manual routing. LeanData is well-suited for mid‑sized to enterprise B2B teams with complex routing and account‑based sales needs.
Key Features
- Lead-to-account matching: Connects leads to existing accounts using smart matching criteria.
- Multi-object routing: Assigns leads, contacts, accounts, opportunities, or custom records based on defined rules.
- FlowBuilder routing logic: Lets admins build routing flows with a drag‑and‑drop interface and decision nodes.
- Round-robin and weighted assignment: Distributes records fairly across teams, considering capacity and availability.
- SLA and enrichment routing: Allows routing to wait until required data is available orto assign based on SLA/time‑based triggers.
Pricing
LeanData uses a per‑user license pricing model. Costs vary depending on the plan you pick, the features available, the number of objects routed, and more.
Pros
- Automated account matching and routing reduce manual lead management
- Efficient lead assignment based on workload, availability, and territory
- Visual FlowBuilder allows quick setup of complex routing rules
Cons
- Can be challenging to manage for smaller teams with simpler routing needs
- Performance may reduce with large datasets or highly customized environments
3. Q-assign by Ortoo
Q‑assign by Ortoo is a Salesforce-native routing engine that automates the assignment of leads, cases, opportunities, and custom objects. Users can create rules based on workload, skills, and territory with no coding required. This tool is ideal for mid-to-large teams needing efficient, fair distribution across departments.
Key Features
- Dynamic Salesforce assignment rules: Automatically routes leads, cases, opportunities, or custom objects based on defined criteria.
- Multi‑object routing: Handles leads, cases, opportunities, work orders, tasks — any Salesforce object you choose.
- Workload‑aware & weighted distribution: Considers user load when assigning to balance work fairly.
- Availability‑based routing: Only assigns to users who are online or marked available, supporting shifts or time zones.
- Territory and attribute‑based routing: Assigns records based on Salesforce territory, language, skill, product expertise, or any custom attribute.
Pricing
Q-assign by Ortoo offers tiered pricing plans:
- Standard: From $38 per user, per month. Includes basic routing and lead or case assignment features.
- Premium/Enterprise: Price upon request. These tiers offer advanced routing, support for larger teams, and optional add-ons for territories, complex workflows, and dedicated support.
Pros
- Attribute-based routing ensures the right records go to the most qualified reps
- Code-free setup empowers admins to quickly configure routing rules
- Flexible enough to handle any Salesforce object, supporting diverse business needs
Cons
- Minimum user requirements make it less ideal for small teams or startups
- Relies heavily on clean Salesforce data for accurate routing decisions
4. Chili Piper
Chili Piper is a scheduling and lead‑routing tool that turns inbound form submissions into booked meetings instantly. It matches leads to the right rep by territory, availability, or load, then offers a live booking link so prospects can schedule right away. The platform is suitable for sales and demand‑gen teams needing fast lead‑to‑meeting handoff.
Key Features
- Instant lead-to-meeting booking: Lets prospects book a call or demo immediately after form submission.
- Smart routing and scheduling: Assigns leads and meetings to reps based on territory, availability, or custom rules.
- Round-robin and load‑balanced assignments: Distributes incoming leads evenly across your team to avoid overload.
- Automatic calendar & CRM sync: Creates meeting events and logs data in CRM (e.g., Salesforce) automatically.
- Easy rescheduling and reminders: Lets prospects reschedule with one click and sends reminders to reduce no‑shows.
Pricing
Chili Piper offers several pricing plans:
- ChiliCal Teams: $22.50 per user per month.
- Concierge: $45 per user per month.
- Chat: $45 per user per month.
- Distro (routing / lead distribution): $45 per user per month.
- Handoff (handoff / scheduling + routing): $45 per user per month.
Pros
- Instant meeting booking reduces friction and speeds up first contact
- CRM and calendar integration automates scheduling and reduces manual data entry
- Built for inbound sales workflows, ideal for high-volume lead management
Cons
- Initial setup and configuring complex routing can take time
- Not ideal for general internal scheduling or non-sales workflows
5. Traction Complete
Traction Complete is a Salesforce‑native data and routing suite that matches leads to accounts, routes incoming records, and cleans duplicate entries automatically. It supports leads, contacts, and custom objects. The tool suits mid‑to‑large organizations with complex data and routing needs, especially when account‑based models and data hygiene matter.
Key Features
- Lead‑to‑account matching: Matches new leads to existing accounts (or custom objects) to avoid duplicates.
- Multi‑object routing: Routes leads, contacts, accounts, opportunities or custom objects based on assigned flows.
- Drag‑and‑drop flow builder: Lets admins build and adjust routing/matching flows with a visual interface, all without coding.
- Round‑robin or weighted assignment: Distributes records across teams fairly, respecting capacity and assignment rules.
- SLA‑aware and volume‑sized processing: Handles high volumes and respects SLA or enrichment triggers, avoiding processing bottlenecks.
Pricing
Traction Complete provides custom pricing, with plans starting at $39 per user per month.
Pros
- Drag-and-drop routing flows allow easy changes without code
- Native Salesforce matching and deduplication keep CRM data clean
- Supports routing for leads, contacts, accounts, and custom objects
Cons
- Requires manual data cleaning for highly complex Salesforce structures
- Can struggle with large data volumes or Salesforce performance limits
Route Smarter and Faster in Salesforce with Kubaru
Distribution Engine remains a solid routing tool, no doubt. However, Kubaru offers a faster, more flexible, and more intuitive way to manage record assignment across Salesforce, especially as your routing needs expand.
With availability-aware routing, workload balancing, SLA-based reassignment, and support for any object, Kubaru helps you eliminate bottlenecks and maintain consistent follow-up at scale.
Ready to simplify your setup and improve routing accuracy? Start your 30-day free trial today.
