Sales accepted opportunity (SAO)

A Sales Accepted Opportunity (SAO) is a qualified prospect or potential sale that has been vetted and approved by the sales and business development team, and is ready to be worked on by direct or field sales reps. SAOs are important because they represent a higher-quality prospect that is more likely to result in a sale. SAOs can be generated through various marketing and sales channels, such as inbound marketing campaigns, outbound prospecting, and referrals.