About Exclaimer
Exclaimer is the leading provider of email signature management solutions, helping businesses to centrally manage and automate email signatures, ensuring regulatory compliance, operational efficiency, and brand consistency. Built for IT teams, Exclaimer simplifies email signature management by eliminating manual updates, reducing security risks, and maintaining full control over business email communications. At same time, it is powerful for business, offering features like targeted signatures, campaign banners, and performance tracking, transforming emails into a dynamic marketing and communications channel.
The Challenge
Exclaimer, known for delivering industry-leading solutions, faced a challenge with a record assignment process that couldn’t scale and offered limited visibility into performance. The company needed a dynamic solution that was easy to manage, native to Salesforce, and capable of handling both standard and custom objects.
The Solution
Exclaimer chose Kubaru for its robust features, excellent support, and ability to scale with their business. With guidance from an experienced implementation engineer, they quickly centralized assignment logic and streamlined the routing of cases, opportunities, and tasks—all while staying on budget.
“Using Kubaru has enabled us to centralize our assignment logic, we now route cases alongside opportunities and tasks using this tool… Our speed to lead time has dropped significantly.”
Emma Sayer, Salesforce Lead
The Results
After implementing Kubaru, Exclaimer achieved significant improvements in efficiency and scalability while reducing the time and effort required to assign records.