Fully automated Salesforce lead routing software
Looking for a better way to assign leads in Salesforce? Improve your speed to lead with Kubaru. Kubaru is 100% native to Salesforce, built for security-focused industries like healthcare, fintech, and insurance.
- Instantly assign leads to the right sales rep
- Route leads based on skills, territories, availability, and more
- Stop wasting time with lead assignment rules
- Simple pricing with zero hidden fees
Set your routing rules once, and Kubaru sends each lead to the right rep instantly—no maintenance, no delays, and no missed opportunities.
Try Kubaru — Salesforce lead routing software (30-day free trial).
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Empowering the fastest growing companies
Improve lead response time and close more leads
According to a study by Lead Connect, 78% of customers buy from the first company to respond to their inquiry. Kubaru’s Salesforce lead routing software helps teams stay within that window and keep every lead moving.
- Route leads to the right rep in seconds.
- Reassign unworked leads before they go cold.
- Measure average response time and adjust your assignment logic as needed.
- Handle volume spikes automatically with native, reliable routing logic.
Kubaru keeps leads out of queues, out of bottlenecks, and out of the hands of the wrong rep, so your team responds first and wins more deals.
Route leads to the right sales rep instantly
Close more deals by routing leads to the best possible user.
- Route leads by priority, territory, skills, product interest, language, and more.
- Use weighted round robin assignment to direct a great portion of leads to top performers.
- Keep similar leads with the same rep using match rules.
Slow routing costs deals, hurts conversion, and leaves reps guessing. Kubaru fixes that by routing each lead to the right rep the moment it hits Salesforce.
Make sure leads never go unworked again
67% of leads are never contacted according to a study by InsideSales. Leads often go uncontacted due to lack of sales capacity, cherry picking, availability, human error, and so on. Kubaru eliminates these problems.
- Alert reps of new leads using email, mobile, and desktop notifications.
- Enforce your lead management SLA with automated lead reassignment.
- Ensure sales reps are not assigned more leads than they can handle using limits and load balancing.
Kubaru prevents lead waste, protects your response times, and keeps your team focused on the right work.
Take control of your routing without waiting on IT
Kubaru lets Sales Ops and RevOps update routing rules in minutes, not months.
- Create routing logic without the standard Salesforce rule-cap limitations.
- Replace brittle custom code with a stable, native Salesforce solution.
- Adjust routing logic instantly when territories shift or new reps join.
- Use an intuitive interface designed for business users to adjust routing logic quickly and securely.
- Handle complex routing scenarios like multi-factor rules, reassignment windows, and role-based distribution.
Kubaru gives your team full control, so you can keep your pipeline moving without relying on overburdened admins or developers.
Your all-in-one solution for automated lead routing
Routing leads, cases, and other records in Salesforce doesn’t have to be difficult. Kubaru makes it easy to automate complex assignment logic in minutes. Built for Sales Ops and RevOps, our platform scales with your team and gives business users direct control.
Why customers love us
With more than 100 5-star reviews on the AppExchange, we must be doing something right.
“BEST Lead Routing tool EVER! Talk about a solution that makes the complex simple! I have used Kubaru now in 2 organizations I have worked with and the Ops teams on both loved its ease of use and setup. Fast and quick maintenance as well. AND the staff at Kubaru are some of the most responsive, helpful individuals that we have the pleasure of working with.”
Scott Merselis
Sr Manager, Marketing Operations
“Flawless Performance and Top-Notch Support. Kubaru is an absolute gem of a tool that has become an indispensable asset in our tech stack. Moreover, the level of attentiveness and dedication provided by the Kubaru support team is unparalleled…”
Suzanne Champenois
Senior Business Analyst
“I have used Kubaru at several companies and worked directly with [the Kubaru support team] to solve problems and get record distribution up and running… Kubaru has the framework to support basic use, enterprise-level complexity, and everything in between… I wish that I could give them 6 stars!”
Graeme Oxley
Salesforce Administrator
Frequently asked questions
Is there a free trial available for Kubaru?
Absolutely! You can start a free trial at any time by navigating to our AppExchange listing and clicking “Get It Now”. The free trial lasts 30 days and includes all features. There’s no obligation or credit card required.
What objects can Kubaru assign in Salesforce?
Kubaru can assign any object in Salesforce (including custom objects).
Can non-technical users manage routing rules?
Yes. Kubaru gives Sales Ops and RevOps full control to update rules without relying on developers or Salesforce admins. You can change criteria, add users, or adjust territories in minutes.
Does Kubaru help maintain response time targets?
Yes. Kubaru routes each lead in seconds, monitors activity, and reassigns cold records before they stall. Teams use it to hit strict speed-to-lead goals and keep pipelines moving.
Does Kubaru provide features for round robin lead assignment?
Yes. Kubaru provides both standard round robin and advanced weighted round robin distribution, allowing you to balance lead volume fairly across your team. See our round robin feature page for more information.
Does Kubaru route leads based on user availability?
Yes. Kubaru provides various availability features to ensure leads are only routed to reps who are actively working. You can define working hours, breaks, holidays, and custom schedules.
Can Kubaru route leads based on geographic territories?
Yes. Kubaru provides powerful territory management features to automatically route leads based on the territories you define. Our platform uses fields like ZIP code, state, country, or custom boundaries to assign each lead to the correct rep or team, keeping territory ownership clean and consistent.
Can Kubaru route records based on multiple factors at once?
Yes. Kubaru can use territory, skills, workload, schedules, and priority together. This helps teams send each record to the best available rep, even when the logic is complex.
What happens when a rep is unavailable or overloaded?
Kubaru automatically removes unavailable users from rotation and limits how many records each rep can receive. It then sends overflow records to the next best option, so nothing gets stuck or ignored.
Can users claim leads instead of receiving them automatically?
Yes. Kubaru provides a shark tank feature that lets users review and claim leads on a first-come, first-served basis. This helps teams move quickly during high-volume periods and gives reps more control over the leads they work.
What happens to leads that go unworked in Kubaru?
Kubaru will monitor assignments and automatically reassign unworked records based on the SLAs you’ve configured. If a lead sits unworked for too long, Kubaru automatically reassigns it to the next best rep, based on availability, workload, or any rules you define, so nothing goes cold or gets lost in a queue.
Is Kubaru a native Salesforce application?
Yes, Kubaru is a 100% native Salesforce lead routing software application. This means all processing happens inside your org, your data never leaves Salesforce, and Kubaru follows the same security, performance, and reliability standards you already trust. See our Security page for more information.
Who can I contact about other questions?
Contact support@kubaru.io and we’ll get back to you immediately.