Fully automated Salesforce lead assignment
Are you looking for a better way to assign leads in Salesforce? Improve your speed to lead with Kubaru.
- Instantly assign leads to the right sales rep
- Route leads based on skills, territories, availability, and more
- Stop wasting time with lead assignment rules
- Simple pricing with zero hidden fees
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Empowering the fastest growing companies







Improve lead response time and close more leads
According to a study by Lead Connect, 78% of customers buy from the first company to respond to their inquiry. Kubaru gives you the tools you need to automate Salesforce lead assignment and optimize response times.
- Assign leads to the right rep in seconds.
- Reassign unworked leads before they go cold.
- Measure average response time and adjust your assignment logic as needed.
Assign leads to the right sales rep instantly
Close more deals by assigning leads to the best possible user.
- Assign leads based on priority, territory, skills, product interest, language, and more.
- Use weighted round robin assignment to direct a great portion of leads to top performers.
- Ensure similar leads are always assigned to the same rep using assignment matching.


Make sure leads never go unworked again
67% of leads are never contacted according to a study by InsideSales. Leads often go uncontacted due to lack of sales capacity, cherry picking, availability, human error, and so on. Kubaru eliminates these problems.
- Alert reps of new leads using email, mobile, and desktop notifications.
- Enforce your lead management SLA with automated lead reassignment.
- Ensure sales reps are not assigned more leads than they can handle using limits and load balancing.
Your all-in-one solution for automated lead assignment
Assigning leads, cases, and other records in Salesforce doesn’t have to be difficult. Kubaru makes it easy to automate complex assignment logic in minutes.
Assign Anything
Easily automate the assignment of any standard or custom object in Salesforce.
Scheduling
Assign records to available reps based on out-of-office schedules, holidays, etc.
Rule-Based Assignment
Create rules to assign records to specific users based on any criteria in seconds.
Weights and Limits
Set time-based and workload-based limits on the number of records that can be assigned to users.
Duplicate Management
Ensure records flagged by your Salesforce Duplicate Rules are assigned to the same rep.
Notifications
Alert reps of assignments using email, mobile alerts, push notifications, slack alerts, and more.
Why customers love us
With more than 100 5-star reviews on the AppExchange, we must be doing something right.

“BEST Lead Routing tool EVER! Talk about a solution that makes the complex simple! I have used Kubaru now in 2 organizations I have worked with and the Ops teams on both loved its ease of use and setup. Fast and quick maintenance as well. AND the staff at Kubaru are some of the most responsive, helpful individuals that we have the pleasure of working with.”
Scott Merselis
Sr Manager, Marketing Operations

“Flawless Performance and Top-Notch Support. Kubaru is an absolute gem of a tool that has become an indispensable asset in our tech stack. Moreover, the level of attentiveness and dedication provided by the Kubaru support team is unparalleled…”
Suzanne Champenois
Senior Business Analyst

“I have used Kubaru at several companies and worked directly with [the Kubaru support team] to solve problems and get record distribution up and running… Kubaru has the framework to support basic use, enterprise-level complexity, and everything in between… I wish that I could give them 6 stars!”
Graeme Oxley
Salesforce Administrator
Frequently asked questions
Is there a free trial available for Kubaru?
Absolutely! You can start a free trial at any time by navigating to our AppExchange listing and clicking “Get It Now”. The free trial lasts 30 days and includes all features. There’s no obligation or credit card required.
What objects can Kubaru assign in Salesforce?
Kubaru can assign any object in Salesforce (including custom objects).
Does Kubaru provide features for round robin lead assignment?
Yes. Kubaru provides both standard round robin and advanced weighted round robin distribution, allowing you to balance lead volume fairly across your team. See our round robin feature page for more information.
Does Kubaru assign leads based on user availability?
Yes. Kubaru provides various availability features to ensure leads are only routed to reps who are actively working.
Can Kubaru assign leads based on geographic territories?
Yes. Kubaru provides powerful territory management features to automatically route leads based on the territories you define.
Can Kubaru assign leads based on user skills?
Yes. You can configure skills in Kubaru (e.g., language, industry expertise, product knowledge, etc.) and assign these skills to your users. Kubaru can then distribute leads to the most skilled user.
Can users claim leads instead of receiving them automatically?
Yes. Kubaru provides a shark tank feature that lets users review and claim leads on a first-come, first-served basis.
What happens to leads that go unworked in Kubaru?
Kubaru will monitor assignments and automatically reassign unworked records based on the SLAs you’ve configured.
Do I need to be a Salesforce Administrator to manage Kubaru?
No. Kubaru is designed to be fully managed by business users without needing full Salesforce admin access.
Is Kubaru a native Salesforce application?
Yes, Kubaru is a 100% native Salesforce lead routing software application. See our Security page for more information.
Who can I contact about other questions?
Contact support@kubaru.io and we’ll get back to you immediately.