Fully automated lead routing for Salesforce
Are you looking for a better way to route leads in Salesforce? Fully automate your lead assignment with Kubaru.
- Instantly assign leads to sales reps
- Route leads based on skills, territories, availability, and more
- Stop wasting time with lead assignment rules
- Simple pricing with zero hidden fees
Schedule Demo
* We take privacy seriously. We will never sell or share your personal information with anyone.
Empowering the fastest growing companies







Improve lead response time and close more leads
According to a study by Lead Connect, 78% of customers buy from the first company to respond to their inquiry. Kubaru gives you the tools you need to optimize your response time.
- Assign leads to the right rep in seconds.
- Reassign unworked leads before they go cold.
- Measure average response time and adjust your assignment logic as needed.
Route leads to the right sales rep instantly
Close more deals by assigning leads to the best possible user.
- Route leads based on priority, territory, skills, product interest, language, and more.
- Use weighted round robin assignment to direct a great portion of leads to top performers.
- Ensure similar leads are always route to the same rep using assignment matching.


Make sure leads never go unworked again
67% of leads are never contacted according to a study by InsideSales. Leads often go uncontacted due to lack of sales capacity, cherry picking, availability, human error, and so on. Kubaru eliminates these problems.
- Alert reps of new leads using email, mobile, and desktop notifications.
- Enforce your lead management SLA with automated lead reassignment.
- Ensure sales reps are not assigned more leads than they can handle using limits and load balancing.
Why customers love us
With more than 100+ reviews on the AppExchange, we must be doing something right 🎉

“BEST Lead Routing tool EVER! Talk about a solution that makes the complex simple! I have used Kubaru now in 2 organizations I have worked with and the Ops teams on both loved its ease of use and setup. Fast and quick maintenance as well. AND the staff at Kubaru are some of the most responsive, helpful individuals that we have the pleasure of working with.”
Scott Merselis
Sr Manager, Marketing Operations

“Flawless Performance and Top-Notch Support. Kubaru is an absolute gem of a tool that has become an indispensable asset in our tech stack. Moreover, the level of attentiveness and dedication provided by the Kubaru support team is unparalleled…”
Suzanne Champenois
Senior Business Analyst

“I have used Kubaru at several companies and worked directly with [the Kubaru support team] to solve problems and get record distribution up and running… Kubaru has the framework to support basic use, enterprise-level complexity, and everything in between… I wish that I could give them 6 stars!”
Graeme Oxley
Salesforce Administrator
Your all-in-one solution for automated lead assignment
Assigning leads, cases, and other records in Salesforce doesn’t have to be difficult. Kubaru makes it easy to automate complex assignment logic in minutes.
Assign Anything
Easily automate the assignment of any standard or custom object in Salesforce.
Scheduling
Assign records to available reps based on out-of-office schedules, holidays, etc.
Rule-Based Assignment
Create rules to assign records to specific users based on any criteria in seconds.
Weights and Limits
Set time-based and workload-based limits on the number of records that can be assigned to users.
Duplicate Management
Ensure records flagged by your Salesforce Duplicate Rules are assigned to the same rep.
Notifications
Alert reps of assignments using email, mobile alerts, push notifications, slack alerts, and more.