About Ooma
Ooma delivers phone, messaging, video, and advanced communications services for consumers and businesses. With solutions like Ooma Office, AirDial, Telo, and 2600Hz, Ooma serves over 1.2 million users with smart, scalable technology.
The Challenge
Ooma’s mission is to “empower people to connect in smarter ways.” But internally, the company faced a disconnect. To reflect its core value of speed and innovation, Ooma needed a smarter, automated system to support its extensive product portfolio and multi-location sales teams.
The Solution
Ooma chose Kubaru for its ease of use, flexibility to adapt to future company growth, and low learning curve. A one-month testing period paired with thorough admin training, outstanding support, and clear documentation confirmed that Kubaru was the right solution.
Kubaru delivered the functionality Ooma needed to meet their objectives without exceeding budget.
“Conversions have improved quarter after quarter as we’ve better leveraged Kubaru. We’re doing more with the same inputs. Kubaru has helped us tremendously with efficiency and gives us more time to focus on improving other areas that affect our conversions.”
Brandon Davis, Senior Revenue Ops Manager
The Results
Ooma was able to fully automate lead assignment and reduce average response time to under five minutes. Automated tracking and reassignment of unworked leads boosted conversion rates and eliminated manual effort. Scheduling features prevented leads from being assigned to unavailable users. And, assignment logs provided invaluable data for analyzing performance and identifying areas for improvement.