Conga Achieves Agile Lead Assignment with Kubaru

Business Outcomes

40%

Increased speed-to-lead by 40% due to heightened team member accountability

200k+

Automated the assignment of over 200,000 leads, saving managers time and ensuring the right lead got to the right rep

About Conga

Conga provides AI powered software solutions for revenue lifecycle management and document automation. They offer a leading configure, price, quote sales tool, commerce platform, contract lifecycle management, and e-signature capabilities to help businesses streamline revenue-generating processes.

The Challenge

Conga’s mission is to “Champion the customer” through innovative technology. However, they struggled with managing complex lead assignment rules across multiple departments, which slowed lead response time and negatively impacted customer experience. They needed an agile solution that would accelerate speed-to-lead and help them quickly adapt to market changes.

The Solution

Conga chose Kubaru for its powerful features, intuitive interface, Salesforce-native architecture, and cost-effectiveness. Implementation was fast and straightforward, supported by responsive customer support that helped fine-tune the application to their needs. Conga soon had an agile solution that intelligently routed their leads and contacts.

“Kubaru is a cost-effective, easy-to-use, and powerful tool that has some of the best customer experience and support that we’ve ever worked with in any vendor..”

Michael Carter, Director Of Marketing Operations

The Results

Since adopting Kubaru, Conga has seen significant improvements in its operations. Intelligent routers have automated the assignment of hundreds of thousands of leads and greatly accelerated speed-to-lead. Customers now receive faster responses from well-matched representatives, ensuring an exceptional experience. Today, Conga views Kubaru as an “absolutely critical tool” for its business.

Speed-to-Lead

Increased by 40%

Manager Time Saved

Eliminated time spent on manual record distribution

Team Member Accountability

Improved through team member and manager SLA notifications

Enhanced Agility

Increased ability to respond to market needs

Customer Experience

Instantly connected customers with the right representative

Data Tracking

Improved ability to track lead response time

About Kubaru

Kubaru is a native Salesforce application that provides powerful features for automating the assignment of leads, cases, and other records. Kubaru simplifies even the most complex assignment logic. No coding or Salesforce admin access needed. With features like weighted round robin, workload balancing, territory management, skill-based routing, and shark tanks, Kubaru ensures records reach the right person every time. Let us help you find the right assignment strategy to supercharge your team’s performance!

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