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Round robin assignment for Salesforce

Automatically assign leads and other records to the right available rep instantly, fairly, and at scale.

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  • Salesforce AppExchange
  • G2

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Why round robin

Round robin is the most popular method of assigning leads for a reason! Here are some of the benefits you can expect:

Kubaru makes it easy to ensure leads are always instantly assigned to an available sales rep.

Assignment log

CompanyResponse time
Boeing0m 42s
Nike1m 18s
Intel Reassigned2m 06s
Costco0m 57s
Starbucks1m 41s
Columbia Sportswear Reassigned2m 24s

Round robin eliminates the bias of sales territories allowing you to compare sales reps on an equal playing field.

Team performance

AnthonyEnterprise Sales

3m 12s

BrandonMidmarket Sales

7m 45s

EmilyMidmarket Sales

4m 08s

LindaEnterprise Sales

12m 14s

KimSMB Sales

9m 26s

67

Assigned today

7m 21s

Avg. response time

54%

Capacity used

You can measure sales rep performance and adjust the weight of your top performers to ensure they receive more leads.

User weighting

Anthony WrightAnthony WrightSDR
Weight: 4Capacity: 25 / 25At limit
Brandon EdwardsBrandon EdwardsSDR
Weight: 3Capacity: 12 / 20Available
Emily ClarkEmily ClarkSDR
Weight: 2Capacity: 10 / 20Available
Linda WilsonLinda WilsonSDR
Weight: 1Capacity: 6 / 20Available
Kim GreenKim GreenSDR
Weight: 3Capacity: 14 / 20Available

Salesforce AppExchange

Why customers us

With more than 150 5-star reviews on the AppExchange, we must be doing something right.

Kubaru reduced our speed to lead from 45+ minutes to 6 minutes in under a day of setup… The tool is driving the behavior, and the behavior is driving results.
Callie LadenMay 2026
Kubaru has made my life so easy. I'm able to adjust routing and schedules in minutes as the sales process changes. Their support is also top notch.
TJ HennessyAug 2025
One of the very few products… that, once you set it to do what you want, it just WORKS… It has completely changed our speed to lead.
Nicole CruzAug 2025
Since we started using this tool, our sales leaders have saved over 11 hours weekly. The setup was very easy and the… team… very responsive.
Richard ChenAug 2025
On the surface, the app does what it is advertised to do and does it well… As a small company it was great to have the support of the team… A true partner.
Josh MersMay 2026
Kubaru does everything we need… It was easy to set up… and we've already seen our speed to lead time improve drastically.
Caitlin PerkinsNov 2025
By far one of the best apps we’ve implemented in Salesforce! It completely transformed how we handle record distribution… their support team is exceptional...seriously, they are the BEST!
Jamie RainsAug 2025
The customer support offered by this company is the absolute best that I've ever experienced and that includes comparing against the absolute biggest companies… and smaller companies.
William WrightOct 2023
I've been a big fan of Kubaru for 3 years over 2 companies… Ease of use, competitive pricing, awesome support. Thank you!
Scott SchwindtMar 2024
We rely on it daily — it truly is a set-it-and-forget-it solution. It does everything we need and more, integrating seamlessly.
Harley KimberAug 2025
We deal with thousands of leads per month and Kubaru makes it simple… to distribute and manage these between our agents.
Rafay BhattyAug 2025
Since our organization has adopted Kubaru as our main lead routing service, we've seen impressive improvement in the efficiency of our sales process… There's so much customization… that makes it easy for reps to… work… leads quicker.
Severin MagsanayNov 2025
Been using this for about a year, very happy with the solution. Support and service is excellent… Strongly recommended.
Matthew PhillipsMar 2025
We made the switch from custom distribution flows to Kubaru and haven’t had any regrets. Kubaru was easy to configure… out of the box.
Dash FosterNov 2025
Kubaru has been an incredible solution for our team, helping us save both time and money while making our processes much smoother… It’s been a real game-changer.
Louis BlaisSep 2025
Kubaru is an incredibly intuitive and easy-to-use product. The support team is responsive and genuinely helpful.
Lauren ShermanSep 2025
What used to take hours can now be done in minutes, freeing up our team to focus on more strategic tasks.
Stacy HermannSep 2025
Kubaru has been a great partner… Communication and pricing are seamless… and you always feel like you're in capable hands.
Joseph LustbergApr 2026

Frequently asked questions

Where can I learn more about Kubaru round robin assignment features?

Check out the round robin routers article in our knowledge base or use the contact form to schedule a demo.

Can I create more than one round robin router?

Absolutely. You can create as many routers as you need. For example, you might create separate routers based on lead source, industry, product interest, location, and so on.

Will Kubaru assign records to users that are unavailable?

You can enable our scheduling features to prevent records from being assigned to unavailable users.

Can I limit the number of records that are assigned to each user?

Yes. You can set limits on the number of records users are assigned during a given period of time. You can also set limits on the total number of active records assigned to each user.

Is there a free trial available for Kubaru?

Absolutely. You can start a free trial at any time by navigating to our AppExchange listing and clicking "Get It Now". The free trial lasts 30 days and includes all features. There is no obligation or credit card required.

How much does Kubaru cost?

Kubaru costs $20/month per user.

Who can I contact about other questions?

Contact us through the contact form and we will get back to you quickly.