Powerful features, Easy to use

Assigning leads, cases, and other records in Salesforce doesn’t have to be difficult. Kubaru makes it easy to automate even the most complex assignment logic.

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Assign records any way you want

There’s no one-size-fits-all solution for assigning leads and cases. Luckily, with Kubaru you don’t have to compromise. 

Round robin

Put an end to territory disputes with round robin assignment. Our proprietary algorithm ensures leads and cases are assigned fairly.

Kubaru round robin router member settings interface showing user assignment options and configuration controls

Territory assignment

Assign leads and cases to reps based on geographic territories that you define using countries, states, and zip codes.

Kubaru territory management features displaying territory boundaries and members

Shark tank

Alternatively, you can allow your users to claim records from one or more shark tanks. This is a great option for support tickets and unworked leads.

Kubaru shark tank feature showing users claiming available leads from real-time assignment pool

Skill-based assignment

Ensure leads and cases are always assigned to the best possible user based on their skills (e.g., language, product knowledge, support tier level, certifications, and more). 

Kubaru user profile displaying assigned skills, industry expertise, and lead assignment eligibility

Load balancing

Improve response time by automatically assigning leads, cases, and other records to reps based on their current workload.

Kubaru router settings page showing member workload balancing options and distribution configurations

Rule-based assignment

Create automated rules to assign leads and cases to users based on conditions you specify (e.g., company name, industry, employee count, etc.).

Kubaru rule-based assignment router displaying a list of routing rules with criteria and assigned owners

Other features

Kubaru is your all-in-one solution for automated lead assignment.

Assign Anything

Easily automate the assignment of any standard or custom objects in Salesforce.

Duplicate Management

Ensure records flagged by your Salesforce Duplicate Rules are assigned to the same rep.

Weights and Limits

Set time-based and workload-based limits on the number of records that can be assigned to users.

Scheduling

Assign records to available reps based on out-of-office schedules, holidays, etc.

Notifications

Alert reps of assignments using email, mobile alerts, push notifications, slack alerts, and more.

Reassignment

Automatically reassign unworked leads and cases before they go cold.

Why customers love us

With more than 100 5-star reviews on the AppExchange, we must be doing something right.

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“BEST Lead Routing tool EVER! Talk about a solution that makes the complex simple! I have used Kubaru now in 2 organizations I have worked with and the Ops teams on both loved its ease of use and setup. Fast and quick maintenance as well. AND the staff at Kubaru are some of the most responsive, helpful individuals that we have the pleasure of working with.”

Scott Merselis
Sr Manager, Marketing Operations

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“Flawless Performance and Top-Notch Support. Kubaru is an absolute gem of a tool that has become an indispensable asset in our tech stack. Moreover, the level of attentiveness and dedication provided by the Kubaru support team is unparalleled…”

Suzanne Champenois
Senior Business Analyst

“I have used Kubaru at several companies and worked directly with [the Kubaru support team] to solve problems and get record distribution up and running… Kubaru has the framework to support basic use, enterprise-level complexity, and everything in between… I wish that I could give them 6 stars!”

Graeme Oxley
Salesforce Administrator

Frequently asked questions

Absolutely! You can start a free trial at any time by navigating to our AppExchange listing and clicking “Get It Now”. The free trial lasts 30 days and includes all features. There’s no obligation or credit card required.

Kubaru costs $20/month per user. See the pricing page for more details.

Kubaru is compatible with Salesforce Professional, Enterprise, and Unlimited.

We do! Please email us at support@kubaru.io to discuss your requirements. 

Contact support@kubaru.io and we’ll get back to you immediately. 

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