A better way to assign records in Salesforce

Kubaru has every feature you need to fully automate the assignment of leads, cases, and other records in Salesforce.

Or visit us on the AppExchange to start a free 30-day trial

Sales manager checking lead assignments

Empowering the fastest growing companies

Squeeze more from your pipeline with Kubaru

A sales rep receiving email notification about a lead assignment

Increase conversion rates by reducing response time

According to a study by Lead Connect, 78% of customers buy from the first company to respond to their inquiry. Kubaru gives you the tools you need to respond to prospects faster than the competition.

Assign leads and cases to the right rep at the right time.

Kubaru ensures leads are always assigned to the best possible rep based on availability, skillset, location, product interest, language, and more. 

A customer and employee high-fiving and a checklist of skills
A sales woman who is unavailable to respond to leads

Make sure leads and cases never go unworked again

Kubaru measures time-to-respond and reassigns unworked leads and cases automatically based on the conditions you define. 

Your all-in-one solution for fully automated
lead and case assignment

Assign anything

Easily automate the routing of any standard or custom object in Salesforce.

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Load balancing

Automatically assign records to reps based on their workload.

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Round robin

Put an end to territory disputes by distributing records evenly.

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Skill-based assignment

Assign records to the best user based on their skill set.

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Territory management

Define your own custom geographic territories for assignment. 

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Rule-based assignment

Create rules to assign records to specific users based on any criteria in seconds.

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Shark tank

Give users the ability to claim unassigned records from a shark tank.

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Duplicate management

Ensure records flagged by your Salesforce Duplicate Rules are assigned to the same rep.

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User weighting

Maximize performance by assigning more records to reps based on performance and capacity.

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Set time-based and workload-based limits on the number of records that can be assigned to users.

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Assign records to available reps based on out-of-office schedules, holidays, etc.

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Automatically reassign unworked records before they go cold.

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Alert reps of assignments using email, mobile alerts, push notifications, slack alerts, and more. 

Salesforce AppExchange Reviews

Highly Customizable and Easy to Use

Kubaru has given us the ability to easily configure complex routing behavior…

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Charlie Evans

Easy to Implement and Use

This distribution is essential to our business model, and Kubaru made it very easy to implement…

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Joey Bellucco

An essential part of any platform!

Kubaru achieved what many have tried to do – create an “in Salesforce” solution…

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Mark Schultz

Intuitive and effective

Using Kubaru is incredibly easy, especially when you think about how much you can do with it…

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Nikhil Jagga

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