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Skill-based assignment for Salesforce

Kubaru skill-based routers ensure records are instantly assigned to the best user based on skills you define, such as language, product knowledge, and service tier.

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  • Salesforce AppExchange
  • G2

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Kubaru automatically assigns records based on skills that you assign to your team members. Here are some of the benefits you can expect:

Kubaru automatically assigns leads, cases, and other records to the right rep based on skills, availability, workload, and more.

You define the skills that matter to your organization and whether those skills are required or optional for assignment.

Kubaru assignment logs provide transparency into how each record is assigned, including which skills were factored in.

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Why customers us

With more than 150 5-star reviews on the AppExchange, we must be doing something right.

Kubaru reduced our speed to lead from 45+ minutes to 6 minutes in under a day of setup… The tool is driving the behavior, and the behavior is driving results.
Callie LadenMay 2026
Kubaru has made my life so easy. I'm able to adjust routing and schedules in minutes as the sales process changes. Their support is also top notch.
TJ HennessyAug 2025
One of the very few products… that, once you set it to do what you want, it just WORKS… It has completely changed our speed to lead.
Nicole CruzAug 2025
Since we started using this tool, our sales leaders have saved over 11 hours weekly. The setup was very easy and the… team… very responsive.
Richard ChenAug 2025
On the surface, the app does what it is advertised to do and does it well… As a small company it was great to have the support of the team… A true partner.
Josh MersMay 2026
Kubaru does everything we need… It was easy to set up… and we've already seen our speed to lead time improve drastically.
Caitlin PerkinsNov 2025
By far one of the best apps we’ve implemented in Salesforce! It completely transformed how we handle record distribution… their support team is exceptional...seriously, they are the BEST!
Jamie RainsAug 2025
The customer support offered by this company is the absolute best that I've ever experienced and that includes comparing against the absolute biggest companies… and smaller companies.
William WrightOct 2023
I've been a big fan of Kubaru for 3 years over 2 companies… Ease of use, competitive pricing, awesome support. Thank you!
Scott SchwindtMar 2024
We rely on it daily — it truly is a set-it-and-forget-it solution. It does everything we need and more, integrating seamlessly.
Harley KimberAug 2025
We deal with thousands of leads per month and Kubaru makes it simple… to distribute and manage these between our agents.
Rafay BhattyAug 2025
Since our organization has adopted Kubaru as our main lead routing service, we've seen impressive improvement in the efficiency of our sales process… There's so much customization… that makes it easy for reps to… work… leads quicker.
Severin MagsanayNov 2025
Been using this for about a year, very happy with the solution. Support and service is excellent… Strongly recommended.
Matthew PhillipsMar 2025
We made the switch from custom distribution flows to Kubaru and haven’t had any regrets. Kubaru was easy to configure… out of the box.
Dash FosterNov 2025
Kubaru has been an incredible solution for our team, helping us save both time and money while making our processes much smoother… It’s been a real game-changer.
Louis BlaisSep 2025
Kubaru is an incredibly intuitive and easy-to-use product. The support team is responsive and genuinely helpful.
Lauren ShermanSep 2025
What used to take hours can now be done in minutes, freeing up our team to focus on more strategic tasks.
Stacy HermannSep 2025
Kubaru has been a great partner… Communication and pricing are seamless… and you always feel like you're in capable hands.
Joseph LustbergApr 2026

Frequently asked questions

Where can I learn more about Kubaru skill-based assignment features?

Check out our skill-based router article in our knowledge base or use the contact form to schedule a demo.

What kind of skills can be used to assign records?

You can create any skills you want. Some commonly used skills are language, service tier, product knowledge, and industry.

What happens if there are no available users with the required skills?

You can set a time limit on how long records wait to be assigned before being escalated to another router or user. Records that are waiting to be assigned will be displayed in the logs as pending.

What if there are multiple users with the same skills?

Kubaru will assign records via round robin or load balancing, whichever you choose, if there are multiple users with the same skills.

How does Kubaru compare to Omni-Channel for skill-based routing?

See our article How to Improve Skill-Based Routing in Salesforce with Kubaru for a full comparison.

Is there a free trial available for Kubaru?

Absolutely. You can start a free trial at any time by navigating to our AppExchange listing and clicking "Get It Now". The free trial lasts 30 days and includes all features. There is no obligation or credit card required.

How much does Kubaru cost?

Kubaru costs $20/month per user.

Who can I contact about other questions?

Contact us through the contact form and we will get back to you immediately.