Sales accepted lead (SAL)

Sales accepted leads (SALs) are prospects who have shown interest in your products or services and have been qualified by the marketing team as ready for the sales team to contact. They are different from marketing qualified leads (MQLs), who are still in the early stages of the buyer’s journey and need more nurturing, and sales qualified leads (SQLs), who have expressed a clear intent to buy and are close to making a purchase decision. SALs are the bridge between MQLs and SQLs, and they indicate that the prospect has met the agreed-upon criteria for sales-readiness and handover.