Kubaru Glossary

B2B

B2B stands for business-to-business. It is a term that describes the transactions or interactions between two companies, rather than between a company and a consumer.

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B2C

B2C stands for business-to-consumer. It is a retail model where products or services move directly from a business to the end user who has purchased

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BANT

BANT is a popular sales qualification framework that helps salespeople identify and prioritize prospects based on their budget, authority, need and timeline. In this article,

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Bounce rate

Bounce rate is a metric that measures the percentage of visitors who leave a website after viewing only one page. It indicates how well a

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Call to action

A call to action is a way of inviting or instructing your audience to perform a specific action that you want them to take. It

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Churn Rate

Customer churn rate is a metric that measures how many customers stop doing business with a company over a given period of time. It is

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Close rate

Close rate is a term used in sales and marketing to measure the percentage of leads that turn into customers or conversions. It is calculated

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Cross-selling

Cross-selling is a sales technique that involves offering additional products or services to existing customers. It can help increase customer loyalty, satisfaction and revenue. For

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Firmographics

Firmographics are descriptive characteristics or attributes of businesses, organizations, or firms that are used to segment them into meaningful market categories or segments. They are

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Lead Conversion Rate

Lead conversion rates are a measure of how many leads (potential customers) are converted into actual customers. They are important for evaluating the effectiveness of

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Lead scoring

Lead scoring is a way of ranking and prioritizing leads, or potential customers, based on their value and interest in your products or services. Lead

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