Kubaru Glossary

Account-based marketing (ABM) is a B2B marketing strategy that focuses on targeting and engaging specific accounts that are most likely to buy your products or

Annual contract value (ACV) is a revenue metric that measures the average annualized amount of revenue generated by each customer contract. It is commonly used

Annual recurring revenue (ARR) is a metric that measures the revenue that a subscription-based company expects to generate from its customers in one year. It

B2B stands for business-to-business. It is a term that describes the transactions or interactions between two companies, rather than between a company and a consumer.

B2C stands for business-to-consumer. It is a retail model where products or services move directly from a business to the end user who has purchased

BANT is a popular sales qualification framework that helps salespeople identify and prioritize prospects based on their budget, authority, need and timeline. In this article,

Bounce rate is a metric that measures the percentage of visitors who leave a website after viewing only one page. It indicates how well a

A call to action is a way of inviting or instructing your audience to perform a specific action that you want them to take. It

Customer churn rate is a metric that measures how many customers stop doing business with a company over a given period of time. It is

Click through rate (CTR) is a metric that measures how often people click on a link or an ad after seeing it. It is calculated

Close rate is a term used in sales and marketing to measure the percentage of leads that turn into customers or conversions. It is calculated

Compound annual growth rate (CAGR) is a measure of the average annual return on an investment over a specified period of time. It is calculated

Configure price quote (CPQ) is a sales tool that simplifies and expedites the process of creating and distributing quotes for complex products or services. CPQ

Cross-selling is a sales technique that involves offering additional products or services to existing customers. It can help increase customer loyalty, satisfaction and revenue. For

Definition of Customer Acquisition Cost Customer acquisition cost (CAC) is a key metric for any business that wants to grow and succeed. CAC measures how

Customer lifetime value (CLTV) is a metric that measures how much profit a customer generates for a business over their entire relationship. CLTV helps businesses

Firmographics are descriptive characteristics or attributes of businesses, organizations, or firms that are used to segment them into meaningful market categories or segments. They are

Lead conversion rates are a measure of how many leads (potential customers) are converted into actual customers. They are important for evaluating the effectiveness of