Firmographics are descriptive characteristics or attributes of businesses, organizations, or firms that are used to segment them into meaningful market categories or segments. They are similar to demographics, which are used to describe and segment people. Firmographics can include factors like geographic location, industry, customer base, type of organization, technologies used, age, size, and performance. Firmographics can help B2B marketers and salespeople to identify and target their ideal customers, prospects, and markets.