Close rate

Close rate is a term used in sales and marketing to measure the percentage of leads that turn into customers or conversions. It is calculated by dividing the number of closed sales by the total number of sales contacts or leads and multiplying by 100. Close rate can vary depending on different factors such as industry, company size, deal size, sales cycle, and buyer personas. Close rate is a valuable KPI to determine the effectiveness and results of sales methods or marketing efforts.